According to the 2016 Census, more than 48 million US households include children. More than 11 million households include children under the age of twelve. Mommy bloggers have huge social media followings; Scary Mommy, for example, has 2.5 million Facebook followers, 477,000 Twitter followers, and 379,000 Instagram followers. Funny Dad James Breakwell (@Xplodingunicorn) has 701,000 Twitter followers and 119,000 Facebook followers. The Asshole Parent Instagram account has 648,000 followers. Among the older half of millennials, those between ages 25 and 34, there are now 10.8 million households with children, and with millennials currently accounting for 80 percent of the 4 million annual US births, the number of new millennial parents stands to grow exponentially over the next decade. y.